When It’s Time For a Change…

I love changes – they make me feel alive! I don’t like being stuck in one place and I’m constantly looking for ways to tweak things, make them better… or just change them. Every time I decide to do this, I am excited – especially when a moment like this comes, which is when I can share the news with you!

 

It’s a Match!

The thing we’ve been trying to keep secret is the new campaign for the Phlov brand – Match Your Flow! This is something really big and although we’ve already launched lots of products and promotion campaigns, this one is different in scale from everything we have done so far!

What is it all about? It’s about you. We want to make each of you aware that you are exactly what you should be, and Phlov care will support you in the rhythm of your life. As you may already know, we do not stick to strict categories when it comes to our cosmetics. With Phlov, you don’t have to wonder which box you fit in because they will all perfectly match your needs. This is what “Match Your Flow” means!

 

 

There are three main levels at which Phlov supports you:

 

Level 1 – Multitasking

There are as many needs of our skin and the expectations people have when it comes to cosmetics as there are users. No wonder, as each skin has different natural predispositions, each is exposed to different factors, and each needs special treatment. Phlov cosmetics contain good portions of active ingredients and their task is to support your skin. With us, you can easily find the care that is perfectly suited to you which performs a lot of tasks for your skin.

Level 2 – Unique

Every woman is a unique story that must be discovered, told and appreciated. The care she needs must be just as special. This is why at Phlov we gave up the rigid, top-down patterns that I mentioned. Every skin is different, each of us is different – so the care should be adjusted not to some imposed framework but to the rhythm of your flow!

Level 3 – Skintimate

The time for self-care should be a moment just for you. Every day we feel hundreds of emotions, so even a quarter of an hour a day to put them in order is an absolute must. Whether you are spending a beautiful day at the beach, doing a hard workout, or relaxing in your home SPA, Phlov is there with you, giving you strength and self-confidence. We want to help you collect the most beautiful moments and memories!

 

 

#WeAreMatch – Appreciate Female Power!

‘No man is an island’ as one poet once said. And nothing drives us so much as the support and closeness of people who think like us. To inspire and cheer each other on, we’ve created the Phlov Girls group! You will see them a lot because they will be accompanying us throughout this campaign. They are four amazing women who I asked to share the flow with us. Here they are:

• Aleksandra Dec, a medalist of the Polish and European Karate Championships
• Katrin Kargbo, a Polish representative and world karate champion
• Marta Majchrzak, an active mother, co-owner of a clothing brand
• Katarzyna Tontor, a producer and singer who creates little miracles in the rhythms of R&B, soul and rap.

Each of us is different, each one is unique. We differ in what we do, how we approach life, and what our skin needs. But we have one thing in common – we live our lives uncompromisingly, boldly and with joy! With this campaign, we want to invite each of you to become a Phlov Girl!

 

 

What comes next for Phlov?

And finally, some news about the changes that I mentioned at the beginning, because they will also apply to Phlov itself. Our entire team has been working tirelessly to… you’ll see it soon! For now, only a small teaser – the brand logo is changing! Subtly, but significantly, and this is just a foretaste of what we have in store for you!

Be patient and check our news – it’s all coming really soon! Until then, remember to Match Your Flow!